Overview
Purpose
The purpose of this site is to promote the Whitewater Adventures Tour company. This site will streamline the reservation process and provide more information than what is in the printed materials. Both things should help increase reveue.
Audience
Who is the target customer?
The target customer is anyone who loves outdoor adventures, specifically whitewater rafting, and can afford to travel and pay for adventure tours.
What will customers find on this website?
Customers will be able to find all of the information they need about a whitewater advernture tour. There will be photos of the areas they will be rafting through and the rafts. Information will be provided regarding fitness level and accessibility. There will be detailed prices lists as well as the ability to book all of their adventures online.
How will customers access this site?
Customers will access this site from a variety of devices, including tablets, phones, laptops, and desktops.
Branding
Website Logo
Style Guide
Color Palette
- primary-color"Bice Blue #396C9D"
- secondary-color="Bahama Blue #1f7181"
- accent1-color="Jonquil #F5C810"
- accent2-color="Black #000000"
Typography
Heading Font: Inter
Paragraph Font: Zilla Slab
Example Text - Lorem ipsum
Colored Callout Example Font
Example Text - Lorem ipsum
Navigation
Wireframes
Home Page Wireframes
About Us Page Wireframe
